What is the marketing mix and

The mass transportation market—its riders and potential riders—comprises two broad groups, captive riders and choice riders. Captive transit riders must rely on mass transit; they do not have an alternative way to travel for some or all of their trips because an… The evolving discipline of marketing The marketing discipline had its origins in the early 20th century as an offspring of economics.

What is the marketing mix and

Product means the goods-and-services combination the company offers to the target market. Kotler and Armstrong For many a product is simply the tangible, physical item that we buy or sell.

You can also think of the product as intangible i. For example, a seed is planted introduction ; it begins to sprout growth ; it shoots out leaves and puts down roots as it becomes an adult maturity ; after a long period as an adult the plant begins to shrink and die out decline.

However, CLC focuses upon the creation and delivery of lifetime value to the customer i. Promotion Promotion includes all of the activities marketers undertake to inform consumers about their products and to encourage potential customers to buy these products.

Solomon et al Promotion includes all of the tools available to the marketer for marketing communication. As with Neil H.

Understanding the Marketing Mix Concept - 4Ps

Whilst there is no absolute agreement on the specific content of a marketing communications mix, there are many promotions elements that are often included such as sales, advertising, sales promotion, public relations, direct marketing, online communications and personal selling.

Physical Evidence Physical evidence is. The environment in which the service is delivered, and where the firm and customer interact, and any tangible components that facilitate performance or communication of the service. Zeithaml et al Physical Evidence is the material part of a service.

Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence, including some of the following buildings, equipment, signs and logos, annual accounts and business reports, brochures, your website, and even your business cards.

Zeithaml et al People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it. The actual procedures, mechanisms, and flow of activities by which the service is delivered — this service delivery and operating systems.

There are a number of perceptions of the concept of process within the business and marketing literature. However in reality it is more about the customer interface between the business and consumer and how they deal with each other in a series of steps in stages, i.

Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

What is the marketing mix and

View all posts by Tim Friesner Posted on.At the outset of its establishment in the market, Marketing Mix Team introduced a new meaning to the concept of marketing consultancy in Egypt, which it continually developed over the past 19 years, to suit the market requirements.

The marketing mix comprises four main pieces that create the picture of a successful business. Price, place, promotion and product, known as the "4 Ps," make the foundation of what your company is.

Marketing Mix Product Strategy. Product is part of the marketing mix because it is the item offered for sale so its features and design need careful consideration. A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion..

These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum timberdesignmag.commes the first P (Product) is substituted by presentation..


See also marketing and mega marketing. The marketing 4Ps are also the foundation of the idea of marketing mix. #1 Marketing Mix – Product A product is an item that is built or produced to satisfy the needs of a .

The term “marketing mix” was coined in the early s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth.

Marketing Mix Definition - 4Ps & 7Ps of the Marketing Mix