It is from this resounding triumph that South Africa aspires to restore a reputation for being a tourist destination of choice to visitors across the globe. According to results from a research study conducted by South African tourism there has been a radical change of mindset from tourists who visited the country during the tournament — most of whom were sceptical about the country before the World Cup because of what they had read in the media about the country before they arrived. It is this swaying of minds, probably more than any of the other achievements, that will be the legacy of hosting the event.
Click to print Opens in new window The winning of the World Cup Soccer bid way back in created a challenge to prepare the country for hosting such an august event in Along the way, South Africa incurred costs but also created opportunities for itself.
Without the stimulus of the forthcoming event, such costs would probably not have been incurred nor the opportunities eventually harvested. The newly constructed stadium in Cape Town, South Africa. Existing sport stadia had to be upgraded or new ones build to the most exacting standards.
In the process, architectural and engineering challenges were created to showcase the country and its abilities to the greatest possible extent and advantage. Simultaneously there had to be a general infrastructure upgrading.
The many soccer stadia around the country could not be seen to be functioning in isolation.
Airports, roads, hotels were to be calling cards for the hundreds of thousands of soccer fans expected to flock to the country for a month of soccer inwhile billions worldwide would watch on television, for the first time getting a glimpse about South Africa that might form the basis for future visits to the country, the region, even the continent.
But the growth impulse went much wider than this, for the government effectively challenged the public sector in a much wider context to start upgrading and expanding its infrastructure, covering harbours, export railway lines, national and municipal roads, power stations, telecommunication facilities and much more.
Much of this additional spending was not directly linked to the World Cup, but its onset was linked to a change in perceptions as to what the country needed to be better prepared to face the future. Thus in the long preparation phase eventually culminating in the World Cup kick-off in Junemuch spending was incurred and benefit gained from so much effort, and work created.
The next stage is the actual holding of the World Cup, a month long extravaganza where many national soccer teams will be competing for the ultimate honour, in many cases in front of audiences holding many of their home fans who have specially traveled here, and certainly in front of their home television audiences.
All these participating audiences and their South African hosts will be spending billions on air travel, hotel nights, rental cars and many forms of entertainment. It is estimated that duringWorld Cup related expenditures could add as much as 0. Throughout the buildup period, thousands of construction jobs were created, while the new facilities need to be manned, creating different job opportunities, many permanent.
The third stage will be the post-World Cup phase stretching indefinitely into the future. Depending on the impressions South Africa has created, directly to foreign soccer fans, and indirectly to the billions of watching television fans, it can expect a long dividend of many additional visitors to this country over many years, as repeat visits or to try it out for themselves, as tourists, for business or as students.
To put a value tag on all these various benefits flowing from hosting the World Cup is virtually impossible.
But that the World Cup will put South Africa, and Africa, on the map is for sure, with many having benefited from having presented, hosted or participated in this huge world class event.
Cees Bruggemans is chief economist of First National Bank.South Africa, which held the Football World Cup in , would be a prime example.
It is strange that the economic benefits of the FIFA World Cup are still often cited by the mainstream media.
The reality is that the upside, if any, is vastly overstated. Football: Football, game in which two teams of 11 players, using any part of their bodies except their hands and arms, try to maneuver the ball into the opposing team’s goal. Only the goalkeeper is permitted to handle the ball and may do so only within the penalty area surrounding the goal.
The team that scores more goals wins. Get the latest news and analysis in the stock market today, including national and world stock market news, business news, financial news and more.
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