Marketing mix of education sector

This paper aims to develop the use of 7 Ps framework in the educational marketing field. By presenting several important educational market forces the context of the discussion is revealed.

Marketing mix of education sector

Product means the goods-and-services combination the company offers to the target market. Kotler and Armstrong For many a product is simply the tangible, physical item that we buy or sell.

You can also think of the product as intangible i. For example, a seed is planted introduction ; it begins to sprout growth ; it shoots out leaves and puts down roots as it becomes an adult maturity ; after a long period as an adult the plant begins to shrink and die out decline.

What is Service Marketing Mix?

However, CLC focuses upon the creation and delivery of lifetime value to the customer i. Promotion Promotion includes all of the activities marketers undertake to inform consumers about their products and to encourage potential customers to buy these products.

Solomon et al Promotion includes all of the tools available to the marketer for marketing communication. As with Neil H.

Whilst there is no absolute agreement on the specific content of a marketing communications mix, there are many promotions elements that are often included such as sales, advertising, sales promotion, public relations, direct marketing, online communications and personal selling.

Physical Evidence Physical evidence is. The environment in which the service is delivered, and where the firm and customer interact, and any tangible components that facilitate performance or communication of the service.

Zeithaml et al Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues.

Marketing mix of education sector

There are many examples of physical evidence, including some of the following buildings, equipment, signs and logos, annual accounts and business reports, brochures, your website, and even your business cards.

Zeithaml et al People are the most important element of any service or experience.

Service Marketing Mix: Elements to Succeed in the Marketplace

Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it. The actual procedures, mechanisms, and flow of activities by which the service is delivered — this service delivery and operating systems.

There are a number of perceptions of the concept of process within the business and marketing literature. However in reality it is more about the customer interface between the business and consumer and how they deal with each other in a series of steps in stages, i.

Elements of Service Marketing Mix

Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. View all posts by Tim Friesner Posted on.Indian Education Sector Final.

icici bank imc. Application of 7ps in Tourism Sector FINAL. 7P's. 9. Balancing Demand & Productive Capacity Importance of Marketing Mix in Higher Education Institutions. Marketing of Services in Education Service Sector. 7 P’s OF EDUCATION INDUSTRY.

PRICE: The price is the amount a student pays for the. The marketing mix can be better utilized to overcome the problems associated with the service specific features of education. By offering education with enhanced features like updated syllabus and industry interaction, they can improve the quality of the product.

In the following report, Hanover Research explores a variety of trends that have developed within higher education marketing, enrollment, branding, and recruitment.


A new higher education marketing mix: The 7Ps for MBA marketing. Article (PDF Available) Marketing in the higher education sector . 7 p's of marketing mix on educational institue 1.

7 P’s on education: KCD dept of management dharwad. 2. 7 P’s on education: By Riders: kksslp fb group 3. The marketing mix is one of the most famous marketing terms.

The marketing mix is the tactical or operational part of a marketing plan. The .

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