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Be like Apple and use clever PR to launch your new product Mashable reports that Apple has announced the launch of its much anticipated iPhone 5.
This is a great example of how using a PR strategy can help your business successfully launch a new product. Here are some PR strategies you can use to launch your new product.
Firstly you need to determine the newsworthy aspect of your new product, which is usually the unique selling proposition. For example the new iPhone 5 has a larger screen than the iPhone 4 and is lighter.
Create a buzz with social media: Before you launch your new product you need to create interest among your target audience. A great way to do this is with social media. To generate conversation you could provide your followers with a sneak peak or give them a chance to test the product.
If done successfully, engaging followers on social media will promote the sharing of information about the product and generate a buzz around the launch. Write a media release: Send out a media release to key journalists detailing the information about the new product.
If journalists are interested in the story you will gain media coverage in a range of publications. Offer product reviews to key journalists or bloggers and send them a sample of your new product. When key journalists and bloggers can try out your new product, this will increase the number of reviews and the buzz you receive.
A product launch or event is a great way to gain attention from media and key influencers for your new product. By asking important stakeholders, like suppliers, clients and high profile people to attend your event you can boost your chances of gaining media coverage.
Launching a product is not a one day event; it involves an ongoing PR strategy. After your product launch you need to continue the momentum you created and keep customers interested in buying the product.
By using clever PR strategies to launch your new product you can reach more potential customers, raise brand awareness and increase your sales. What strategies have you used to launch a new product? Share your results with us in the comments below.
Unlock the secret of free media publicity.Apple, Inc. Public Relations Plan Essay Words | 15 Pages. Current Corporate Situation Apple, Inc.
was founded in , formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January Steve Dowling is Apple’s vice president of Communications, reporting to CEO Tim Cook. Dowling is responsible for Apple’s worldwide media relations and communications strategy, leading the public relations team as well as employee communications and corporate events.
Earnings Releases and 10‑K Annual Reports. Apple assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.
For Apple Inc., you can not just say "we are going to improve how we launch updates." You have to break it down into how the developers are going to go about the updates.
How the public relations de- partment is going to market the change, and you have to include the idea team to see what up- dates would be the most beneficial for the organization. Apple Newsroom is the source for news about Apple. Read press releases, get updates, watch video and download images.
Jan 29, · Apple, Inc. - Public Relations Strategy and Influence Over Public Opinion Apple Inc. is one of the largest computer and cell phone companies in the world.
In terms of market capitalization and revenue they are the second largest publicly traded company on the Nasdaq.
Apple seeks to attract its target market through bold public relations events (such as the MacWorld Expo) as well as advertising imagery which borrows from contemporary modern art. Apple has expanded its distribution channels in recent years including the addition of Wal Mart. Earnings Releases and 10‑K Annual Reports. Apple assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates. Apple Newsroom is the source for news about Apple. Read press releases, get updates, watch video and download images.